Q&A Friday

  • When did you start your blog and how did you decide on the name?

I’ve talked about this before, but I started my blog just over two years ago. I was taking a class on online journalism and we had to create a blog. Like, we were being graded on it and were forced to blog at least once a week. We literally had to pick a topic to blog about and a blog name in the span of one class. I’ve always “blogged” from my Xanga days to Tumblr, but never anything like this. I’d really been getting into fashion blogs at the time, so I went with that. As for a name…well, I didn’t put too much thought into it. I thought I’d write a post a week for the remainder of the class and never think of it again. Boy, was I wrong! The longer I’ve had it, the more the name has grown on me. I mean, it’s me, and this is my blog.

Check out one of my first ever posts here.

  • What is your favorite thing to blog about?

At the heart of it, my blog is about fashion and style. I love love love blogging about what I wear and the deals I snagged up. Although, the longer I blog the more I love delving into more lifestyle-type posts. Whether it’s on trips Mike and I take, new local spots I’ve visited, or DIYs. I think that’s the beauty of having a blog — you can write about whatever you want. I’d like to think people come for the style posts and stay for my everyday ramblings.

  • What’s the most important thing you’ve learned about blogging?

Oh boy. I’ve learned so much in two years. The most important thing, though, is not rushing anything. Don’t go into blogging haphazardly like I was forced to. I think that really threw me off there for awhile. Once I started taking real ownership of my blog and thought of it more than just a grade, the more I loved doing it. Plan posts out and don’t seek out free things and making money. Do it first and foremost because you love it. Once I started really loving my blog was when I really started getting noticed for amazing opportunities. It will come in good time!

  • Is it hard to juggle your blog and the real world?

It can be. I’m not going to lie. There are days, maybe even weeks, where I feel so overwhelmed and the last thing I want to do is blog about what I’ve been wearing and where I’ve been shopping. For the longest time I put so much pressure on myself and then one day I realized that this shouldn’t be stressing me out. This should be something I want to do because it’s fun! Sometimes the best thing to do is step away for a little bit and come back refreshed. I still do that from time-to-time and I think it really helps.

  • What’s been the greatest thing that’s come of your blog?

I’ve had some amazing opportunities and collaborations in the last few years, but the one that still sticks out to me the most was attending last year’s Spring Saint Louis Fashion Week. One day I received an email inviting me to STLFW and next thing I know my blog shot to the next level. It’s been amazing and I’ll always remember that time in my life and the real start of my blog’s success. I’m so grateful.

Spring 2013 STLFW + Fall 2013 STLFW

  • How often do you blog?

On a good week I aim for three posts a week. Monday, Wednesday and Friday with the occasional Sunday post.

  • Favorite designer?

Yikes…after all these years I still have to go with Ralph Lauren. Everything he does from casual-wear to couture is timeless and amazing to me.

  • Favorite store?

It’s definitely a tie between J. Crew and Old Navy. I don’t need a high end department store to get my fashion fix.

  • Favorite online store?

GroopDealz…it’s not really 100% fashion related, but that’s why I like it! I buy 95% of my jewelry there.

  • Favorite beauty product — high end?

Any M.A.C lipstick, really. Especially Ruby Woo! Oh, I also have to include Benefit’s POREfessional. I use it everyday!

  • Favorite beauty product — drugstore?

I love all NYX lip products, especially their butter glosses.

  • Favorite trend right now?

I don’t really do trends. If I had to choose… mid-length skirts and shift blouses. They’re so classy!

  • What do you see yourself doing in the future? Still blogging?

Well, I’m getting a degree in Media Communications. I’ve interned twice for marketing-esque jobs. I love anything to do with marketing, promotions, social media, event planning, designing — is there something that encompasses all of these things?! If not, I want to work from home doing all of those thing whilst continuing to blog about everything I love. If I could ever be so lucky to make blogging my full-time profession I think I’d just die.

  • What’s something you’d like your bloggers to come away with from reading your blog?

That it is 100% possible to be stylish shopping the sale racks and clearance sections. The more you save there, the more you can spoil yourself with timeless pieces that you can keep in your wardrobe forever. You’re all worth it! Oh, and put on some red lipstick! It will change your life :)

Love you all!! xoxo



STLFW: Project:Design!

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Recapping the St. Louis Fashion Blog Awards

Well, everyone, the wait is finally over! This past Thursday I had the privilege of attending the St. Louis Fashion Blog Awards put together by the oh so wonderful Alive Magazine I adore so much. The awards were also the official kick-off to Saint Louis Fashion Week. I can’t believe it’s already that time of year again. I feel like it was just last week I was at spring fashion week. My, how time flies! The party took place at one of the hottest spots in St. Louis — Three-Sixty and was hosted by the lovely Christia DeShields of Moda Christia. I was lucky enough to share the amazing evening with my wonderful boyfriend and a surprise arrival from some friends to lend their much appreciated support! We enjoyed some tasty mixed drinks and appetizers as we mingled with fellow fashion bloggers, designers, and friends.


courtesy of Three-Sixty

Let me state yet again just how honored I am to be in the company of some truly talented local bloggers. I started this blog off on a whim for a class project and never in a million years thought I’d be where I am today. But what’s truly amazing is how inspiring these women are, and after Thursday night, I am more eager than ever to take this little  blog to the next level. I am so thankful for the support of our ever growing local blogger community and I’m so happy to have these ladies to turn to. Congratulations to all who won — so deserving! For a full list winners, go here. Oh, yeah, and I walked away with People’s Choice for Best Use of Photography. I was thrilled to receive this award because my photography is the one thing I’ve really worked hardest on in this last year and a half I’ve had this blog. It’s good to know my hard work is paying off and getting recognized. I want to say thank you from the bottom of my heart for all of the support and voting you all did. I had no idea the amount of love I had surrounding my little fashion blog and it truly warms my heart.


How do we like my look from the evening? It’s definitely new for me, but I surprisingly loved the leather on me. The detail and the black color blocking really made fall in love with the dress. It was classic, edgy, and very flattering. As for the shoes, well, I had those picked out before I even bought the dress…big shocker there, huh? I find it so refreshing seeing all of the different styles at these fashion events because everyone is so unique and I take inspiration from everyone.

Leather detail dress: eci New York (similar style, same brand)

Strappy heels: Prabal Gurung for Target

Black handbag: Kenneth Cole Reaction

Spiked bracelet: GroopDealz

Again, thank you all so much! To purchase tickets to other STLFW events/shows, click here. Have a great day!

the kwb

St. Louis Fashion Blog Award Nominees Announced


I’m thrilled to announce that I am nominated for several St. Louis Fashion Blog Awards! As a fairly new blogger and full-time student, I am truly honored to be recognized for my blog. I’ve gotten this far thanks to all of you and now I’m asking all of you to help once again in voting for me starting TODAY.

Here are the categories that I have been nominated for, in case you were wondering:

Best Fashion Blog + Best Budget Blog + Best Personal Style + Best Use of Photography + Best Brand Collaborations

Again, voting begins today at 9:00 am and runs through September 13, 2013. You can cast your vote here.

Thank you, thank you, thank you!

the kwb